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When Fashion Industry Copy Assumes Women Are Stupid

Consumers deserve more depth than a pie pan.

I’m not 100% sure, but I think us gals fancy being spoken to as intelligent life forms. So it is perplexing to me that I’m still receiving ecommerce emails selling us clothes at the lowest common language denominator.

Fashion has flaws. Emaciated models, a disdain for women over a size 12 (sorry, size 6)…

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