The Scariest Thing About Being A Copywriter

It’s not a dangerous job, per se. There’s a certain level of safety and comfort the two feet in front of open laptop can provide. Any job that can feasibly be done in stretchy pants and wool socks with anti-slip texturing on the bottom ranks pretty low in terms of fear.

I’ve been writing subject lines since 2010. I’ve seen them evolve from afterthought to KPI. And it’s not that evolution…

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